The free listing that decides your local search — and how to make it work as hard as it can.

Your Google Business Profile is the little panel that appears when someone searches your name, and the reason you do — or don't — show up in the map when they search what you do. It's the most powerful thing you own in local search, and for most businesses it's sitting half-finished.

Google Business Profile, in plain English

It used to be called Google My Business, and plenty of people still call it that. The name changed; the job didn't. It's your entry in Google's own directory — your hours, your location, your phone, your photos, your reviews — and it feeds the local map, the "near me" results, and the answers Google now writes at the top of the page.

When it's claimed, complete and kept current, Google trusts it and shows you off. When it's thin, out of date or unclaimed, you quietly slip below businesses that took the time. Most of the gap between you and the top of the map is right here.

What Google Business Profile optimisation actually involves

Good GBP optimisation isn't a one-off tick-box. It's getting the foundations exactly right, then keeping them alive:

Claim and verify the listing, so it's genuinely yours to control.
Get the essentials precise — the right category, real hours, a phone and address that match your website exactly.
Fill it properly: services, honest photos of the real place and work, the details that answer a customer's next question before they ask.
Turn happy customers into a steady flow of reviews — the single strongest signal in the map pack — with a gentle prompt built into how you already work.
Keep it current: seasons, hours, offers, so it never quietly rots and drags you down.

Why it's the first thing we fix

When we take on local SEO for a business, the Google Business Profile is usually where the fastest wins are. A profile that's been claimed and sharpened can lift you into the map pack for searches you were invisible for — often before a single line of the website changes.

We do this for our own studio, and we do it for the businesses we build for. It's not a dark art. It's care, done consistently — and we'll show you exactly what we changed and why.

See where you stand first

Before anything else, we'll take an honest look at how you currently show up locally — your profile, your map presence, the searches you're missing — and hand you a short, plain-English report. It's free, and there's no obligation. You'll know exactly what's holding your local search back before you decide to do anything about it.

Get your free teardown →